In this candid conversation with ETimes, Shankar Mahadevan opens up about why creators losing rights is the most dangerous collapse point in the music ecosystem, how gatekeeping thrives when power is concentrated, and why music today risks becoming factory output instead of personal expression. He also responds to AR Rahman’s recent remarks on the slowdown of his Bollywood work and explains how Goongoonalo aims to rebuild trust, transparency, and dignity in music-making — without sacrificing commercial relevance.
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